Marketplace listing categories and contest

Following the most recent Marketplace “update” forum post, the Commerce Team have launched a Second Life Marketplace categories contest.

The basic idea is to get merchants to give feedback on the proposed new Marketplace categories which are under consideration by LL and – by providing suggestions on one category in particular – have the chance of winning “L$2,489 (cost of a month long, frontpage Marketplace Product Listing Enhancement) or [sic] your efforts!”

Marketplace listing enhancements: feedback sought

Listing categories are, for the uninitiated, the selections under which merchants can have their products listed in the Marketplace. So, for example, as someone who built houses, I would list my work under the category Building Components > Structures > Residential Structures. The idea is to help quantify / filter products on the Marketplace (together with keywords) so that they can be more easily found (by a user using the Category option on the left of Marketplace pages and clicking down through the options to refine a list of displayed results in the main part of the page).

Merchants have long felt that many of the categories used within the Marketplace are too broad. For example, and keeping with the example above, “Residential Structures” covers a multitude of options: houses, mansions, skyhomes, skyboxes, castles, tropical (tiki) homes, cabins, and so on. These means that search results using the current categories can end up being bloated (there are just under 27K of items under the “Residential Structures” category alone…).

However, defining where and how the categories should be expanded is a problem in itself. Do it autocratically, and you’re bound to get your hand bitten off. Ergo, having a survey – while it is hardly likely to please everyone – is perhaps a preferable route by which to encourage feedback, refine what has already been put forward and so a degree of willingness to engage with customers (merchants) and take on-board their feedback and insight.

Really, the problem here  – as Ciaran Laval has pointed out – is one of perception. Coming on top of their refusal to engage directly with people and invite open discussion and discourse with their customers, the Commerce Team have effective said, thanks, but no thanks” which I’ve already commented upon) – the competition runs the risk of being seen as little more than an attempt to curry favour.

The really cynical might even see this as a sideways attempt to try to boost flagging listing enhancement revenues due to all the billing cock-ups in that department over the last 12 months by directly (and repeatedly) linking the cash prizes on offer with the idea of a monthly listing enhancement (see the quote from the blog post announcing the competition above, with the contest rules further pointing out, “Each winner will receive L$2,899 (the cost of a month long [sic], front page featured Product Listing Enhancement on the Marketplace)”, with the survey form itself outright (and confusingly) stating the prize actually is a month-long product listing enhancement (part 3 of the survey).

The prize as quoted in the Contest Survey (13th November 2012) – click to enlarge

Nevertheless, and quibbles aside, the call for feedback on the proposed listing enhancements – whether or not one enters the competition – should be heeded, particularly if, as a merchant, you’ve felt that they are currently too broad at present and need improvement. The contest itself is entirely optional – so if you have no interest in female skin categories, then simply ignore it and complete the first two parts of the survey.

It’s important to note as well that there is no limit as to the number of times anyone can complete the survey – so it is possible to post a response for each of the categories you use to list your products and services.

Related Links

About these ads

4 thoughts on “Marketplace listing categories and contest

  1. Pamela

    It is fine to have more subcategories except for one thing — you get your item deactivated if you put it in the “wrong” category or a higher category. If you do it twice (say, because you were not sure what the original problem was), they delist and block the item.

    Below is a link to a pic of my best selling item — is it a house or a cottage? Or maybe a cabin? If I choose the wrong category, or just leave it in Residential Structures, will it get delisted? https://d44ytnim3cfy5.cloudfront.net/assets/2442058/lightbox/Rosebud%20cottage%20II%20exterior_framed.jpg?1288837430

    Like

    Reply
    1. Inara Pey Post author

      Which is why I think participation is vital. There is a risk that there are going to be too many sub-categories going to be added in some cases, not all of which are going to be entirely clear.

      This is actually where a sit-down discussion (albeit one likely to carry over several meetings) would be better than a survey approach – a discussion is motr likely to achieve a reasonably-balanced consensus. The inherent risk of a survey is receiving responses which are in conflict with one another and no means to easily resolve viewpoints. Which, if nothing else, means that whaterver the CT do, they’re leaving themselves open to yet more annoyance.

      Like

      Reply
  2. Ciaran Laval

    ah so is it L$2,489, L$2,899 or a free enhancement?

    I agree that those who wish to provide feedback should engage with this opportunity. I also feel there are too many categories which will lead to more of the issues Pamela highlights.

    However, the opportunity is there to provide feedback.

    Like

    Reply
  3. Pamela

    To update: They did respond in my thread about categories, referring us to the updated wiki answering my question to clarify whether houses would be taken out of Building Components (yes) and another asked in the thread.

    Like

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s